Who will you choose to marry?

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Apparently Gillette is now pandering to the fat feminist market.

On the surface this sort of thing is ridiculous, tragic, and very mockable. But it goes deeper than that, very much deeper. Have large corporations like Gillette suddenly discovered some sort of inner altruistic desire to propagandize the morbidly obese or is something else going on? After all, the morbidly obese are not a large part of the market, (pun very much intended), so it makes no sense for Gillette to do this if they stand to alienate the majority of their female clientele.

That is unless they are simply running for team female in a very broad sense.

In his article Sexual selection and existential fear, Rollo Tomassi examines the power struggle that is the feminist desire to maximize female sexual selection opportunities whilst limiting male selection strategies as much as possible.

“In 2019 men’s control over their sexual selectivity is something women don’t want to hear about. Part of ensuring that Hypergamy is the defining social dynamic today includes exercising as much control over men’s sexual selection process as possible. As fluid as men’s selection naturally is, it’s still out of women’s total control. The method to that control is social pressure. Women’s need to insure against their own Existential Fear of pairing with an unacceptable guy is so obsessive they will resort to social engineering.”

The shaming of men via the global village platform of the internet is what is really going on with this Gillette tweet. Men either have to remain silent or bow to social pressure and enthusiastically agree with the lie that this woman is attractive. To do otherwise is to court attention and disaster from the global online mob. In the Soviet Union it was not enough to tacitly agree with the lie; you had to enthusiastically agree.

But the social shaming is not merely random; it exists for a reason, and that reason is the aforementioned maximizing of the female sexual selection criteria. Obese and unhealthy women being promoted in this way and openly celebrated by men feeds into this premise. On the one hand over 80% of men are ignored on dating apps as they do not fit the female selection criteria, a criteria that has not changed for millennia. You need to be tall, broad shouldered and barrel chested, with a strong square jaw and a full head of hair. Anything other than this and a man will be rejected by all women; all women including the freak that Gillette is promoting.

Of course the remaining acceptable 20% of men cannot realistically service all of the women, although I am sure they could give it a good college try. Our overweight siren here will of course be ignored, but that will be put down to the inherent misogyny that men carry with them in their DNA, and not her ludicrous demands and lack of any redeeming features. Women are able to have extraordinary lists of attributes that potential male suitors must possess, but men are not allowed to have any whatsoever. Men cannot have similar selection criteria because that is deemed offensive to women.

“We’ve pandered to the security needs of women for so long they feel entitled to their being met. We’ve developed a social order that’s prime directive is to insure against women’s Existential Fear of ever having to worry about a bad Hypergamous decision. We ensure that they can voluntarily reproduce at will via sperm banks and frozen eggs. We demand that men find them arousing no matter what their physical condition and in spite of 100,000 years of evolved arousal cues.”

That is what that Gillette tweet really represents. The collective shaming of men to accept any female selection strategy at the expense of their own. Laugh at that tweet if you want, but understand the truth behind it because to do otherwise is to utterly underestimate what is really going on here. It is not men who are already firmly set in their masculinity that are being targeted. Rather, it is those generations who are the most susceptible to social pressure.

“Pat also linked me to a story where a popular, heterosexual, high school quarterback accepted the Homecoming Dance proposal of another homosexual young man. As expected, the story was written as a heartwarming victory for modern progressivism and a young man “secure in his masculinity” praised as a hero for essentially accepting a social control over his sexual selection process. Naturally, the predictable hate to overcome would be from ‘less evolved’ guys alleging the quarterback was really gay.

“This is the pre-written script we expect will follow (the clichéd triumph over homophobia), but the real story here is that a young man’s sexual selection process has been removed from his direct control. If the quarterback had refused the proposal the best he could hope for would be that no story would be written about it – but the more likely story would be him having to defend himself against his homophobia. In essence, the threat of a global online mob ruining his future makes accepting the proposal a necessity.”

Now look at that Gillette tweet once again. Are you still laughing at its absurdity or are you looking at it in a different manner? Perhaps in our future Brave New World our grandsons will have no say in regards to with whom they are allowed to pair bond. Always keep in mind that the left hates discrimination, but another word for discrimination is choice.

This article was originally published at https://pushingrubberdownhill.com/, where Adam Piggott publishes regularly and brilliantly. You can purchase Adam’s books here.