Reaction To New Army Ad Is All It Can Be


From National Justice Party.

Joseph Jordan

Last week the US Army debuted a painstakingly market-researched ad reviving its legendary 1980s slogan, “Be All You Can Be.”

The new campaign features dramatic narration from actor Jonathan Majors, star of recent anti-white works such as Creed III and Lovecraft Country and seeks to reverse the low rates of people joining the all-volunteer force.

The segment features some diversity, but the main attraction is its portrayal of heterosexual white men from the Revolutionary War period through the World Wars to the present as history-makers engaging in heroic feats to melodic piano music. The clip appears to omit any portrayal of the Union during the Civil War, a shocking concession that demonstrates concern with offending the military’s traditional base of Southern whites.

“Be All You Can Be’s” revival contrasts sharply with the norm for private companies, whose ads shoehorn intense multicultural, feminist and gay propaganda, often in spite of audience backlash.

This tactical retreat has not impressed. Overall reaction to the commercial among the demographic it is aimed at — young white men — has been very negative, with viewers citing a plethora of ongoing criticisms regarding the direction of American society and its political elite.

“Don’t forget this is for Israel and Ukraine, our greatest allies in the world,” reads the third highest rated Youtube comment, with 437 approving.

“Nobody in my neighborhood speaks english or flies the American flag. Thanks for defending my country,” wrote another user.

Many commentators saw through the cynical pandering, with responses such as “You know recruitment is in dire straits when Army posts an ad that doesn’t include 2 lesbian moms kissing” and “Did the US Army just Blacksplain my ancestors struggles?”

Military propaganda has been at a fever pitch in the last few years. Unusually white and clinically “unwoke” films such as Top Gun 2 along with recent instalments of warfare simulators such as Call of Duty have been criticized for their intimate partnerships with the Pentagon.

These strategies appear to be failing. Last year, the Army missed its recruitment goal by 25%, which could drop active-duty personnel from 476,000 to 445,000 by the fall, even as manpower needs in the European and Asian theaters has increased significantly.

Top Gun has not done much for the Air Force either. Air Force secretary Frank Kendall recently announced that all of the departments he oversees will be missing recruitment goals this year.

The pool of men and women who qualify for the service has also been shrinking. Only 23% of young Americans are even candidates for the military due to high rates of obesity, mental illness, drug addiction and criminal history.

Officers and analysts are also expressing concerns regarding the low intellectual abilities of the young people who do decide to sign up. Median scores on the ASVAB, which is a standardized test used to assess individual ability, have been rapidly declining. A study that will be published in the upcoming May-June edition of the Intelligencejournal discovered that the average IQ of American adults between the ages of 18 and 22 is below those of previous generations.

The politicization of the military due to policies seeking to root out “right-wing extremists” implemented by figures such as Lloyd Austin and General Mark Milley appears to be one of the drivers of the military boycott. Data from the Reagan National Defense survey shows that respect for the US military as an institution has fallen from 70% in 2018 to 48% in 2022.

The new Republican House has vowed to fight the Pentagon’s “woke” anti-white policies in hopes that more patriotic and capable white people will want to join. The GOP’s ability to reach middle Americans may be limited, however, with 42% of Republican voters disapproving of their own party.

From National Justice Party.